International Expertise in Branding
Markus Kramer is specializing in helping brands, business and their teams grow stronger. He advises boards, executives and operational teams as well as private equity and growth funds on all aspects of strategic positioning and 21st century brand management.
Markus combines decades of deep client-side experience working in leading marketing positions for brands such as Harley-Davidson and Aston Martin. He consults globally across multiple sectors, ranging from financial services, technology, telecoms, luxury, automotive, government institutions to civil society and many more. Markus actively works with client such as Fossil, Nokia, GPPW Academy, Miele, Harley-Davidson, Aston Martin, Ferrari and numerous others, covering the entire spectrum from mass to premium to luxury; and vertically from insights to strategy to execution and measurement.
Markus is a recognized though leader in the fast-paced world of cutting edge brand and marketing management, a regular contributor for acknowledged industry publications and author of guiding purpose strategy, A navigational code for brand growth. He hold the position of Honorary senior fellow of brand management at Cass business school in London and is an associate at TommorowToday Global, a think-tank focused on the research and exploration of the future. Markus speaks regularly at select conferences and leading business around the world.
Markus as a member of the GPPW Academy, focuses on senior level Leadership as well as Strategy, Marketing and brand management.
Markus is Swiss at heart and holds degrees in Marketing and Brand Management. International Project Management from the university of California in Berkeley (USA), an MBA from the SAID Business School at the university of Oxford (UK) and a degree on the future of commerce from MIT (USA). Markus sits on the European Board of the Chief Marketing Officer (CMO) council and is a member of the steering committee of UK’s CIM (Chartered Institute of Marketing) Marketing Confidence Index.